Good Morning, Moon
Good days start with good mornings. AG1 powers millions of them. So to launch AG1’s first global brand campaign, we brought together real AG1 Morning People all over the world to put a morning spin on the beloved bedtime classic, “Goodnight, Moon,” originally written by Margaret Wise Brown. In partnership with Harper Collins and the Margaret Wise Brown estate, we rewrote the beloved story, crafting new lines inspired by authentic morning routines and narrated by the one and only Rick Rubin.
“‘Good Morning, Moon’ is a sweeping retelling of the children’s classic ‘Goodnight, Moon’ that highlights how AG1 fuels people’s mornings across the globe.”
“AG1 and Rick Rubin wake up classic bedtime tale with sunrise makeover.”
“This is gentle, lyrical marketing– a wellness ad that feels genuinely soulful.”
Original Variations
From the main anthem film, we created individual stories tailored to and inspired by all different kinds of AG1 mornings. Each vignette featured an original narration that flipped the script on the classic bedtime story to highlight the motivations of early risers– from early milers and adventurers to golfers, surfers, and parents.
